Marketing & Communications – Project Questionnaire (Creative Brief)

What do you want to accomplish? Is there a problem you want to solve?

Who do you want to influence? Tell us a little about their specific group characteristics.

Do you foresee any challenges to your audience being receptive to your message? Are they enthusiastic/hostile/indifferent to your objective?

What does your audience need or want that will encourage the response you are after (e.g., new information, convenience, incentives, easier way to do something, a better value)?

How can your product/service/program fulfill a target audience need? What is important to tell your audience so that they will be more likely to take the action you want?

What format(s), theme, tone, approach do you think would be effective to communicate this particular message with your audience? Are there any trends you would like to follow?

Are there any specific project requirements relating to factors such as distribution, display, sizing, budget, timing, policies/guidelines, or other important issues?

Do you have any photos, logos, art, or specialized vendors for us to consider or locate for this project?